Google Ads is an online advertising platform created by Google that allows businesses and individuals to promote their products or services on Google’s network. It enables advertisers to display ads on Google Search results, YouTube, websites, mobile apps, and other Google partner platforms. Advertisers choose specific keywords, audiences, locations, and budgets, and they usually pay only when someone clicks on their ad or views it, depending on the campaign type. Google Ads helps businesses reach potential customers at the right time—when they are actively searching for related products or services—making it an effective tool for increasing website traffic, generating leads, and boosting sales.
